AS Saint-Étienne is a French historic club that broke an attendance record in Ligue 2 during the 2024-2025 season. The Forez club recorded an average of over 30,000 spectators per home match. And with an average spend per spectator of 25 euros, the club generates over 500,000 euros per game. So this represents a significant source of revenue for the club, especially during a period of collapse in TV rights. The figure is all the more notable as the previous season, the club had recorded an average attendance of 31,446 spectators in Ligue 2, compared to 30,170 in Ligue 1. But what's even more interesting is that the club was able to maintain high attendance despite relegation to Ligue 2. In fact, AS Saint-Étienne supporters are known for their loyalty and passion for the club. And with over 30,000 spectators per match, the club can count on significant revenue to fund its activities. The club therefore has every interest in maintaining this high attendance to guarantee its financial future. With such attendance, the club can also attract sponsors and partners, which can help strengthen its team and improve its performance on the pitch.
Club
AS Saint-Étienne generates over 500,000 euros per match
Discover how AS Saint-Étienne generates significant revenue from its home matches at Geoffroy-Guichard, with over 30,000 spectators per game
AS Saint-Étienne Hub