What major event took place on July 10 2026?

AS Saint‑Étienne unveiled its official kit for the 2026‑27 season, featuring the Casino logo on the front – a presence absent since 2001. The launch, announced on July 10 2026, coincides with the 70th anniversary of the club’s first French championship won in 1957. The new design retains the traditional green, complemented by a retro crest that harks back to the club’s early days.

Why is Casino’s return symbolic?

The Casino group, founded by Geoffroy‑Guichard in 1898, was one of the founding partners of the Forez club. After more than 90 years of intermittent ties, the sponsor reappears on the shirt, strengthening a relationship that president Ivan Gazidis calls “passionate.” “Having a historic partner like Casino is very rare in sport,” Gazidis said in the official statement. The partnership not only evokes past glories but also a shared ambition for the coming seasons.

How are supporters reacting to the new visual?

Fans, known as the “Peuple Vert,” flooded social media with reactions as soon as the visual was released. Many highlighted the nod to the 2000s, while others praised the homage to the classic colours. Pre‑order sales have already exceeded club expectations, with over 12 000 jerseys reserved within 48 hours of the announcement, according to AS Saint‑Étienne’s marketing department.

What are the prospects for the 2026‑27 season?

Casino’s return comes with an upgraded summer transfer budget, allowing manager Laurent Batlles to aim for a climb up the Ligue 2 table. The club plans to use the financial stability provided by the partnership to invest in its academy and add a few targeted signings. By blending tradition with ambition, AS Saint‑Étienne hopes to write new chapters before targeting a return to Ligue 1.

What are the club’s upcoming fixtures?

The season’s opening match, set for July 19 2026 against FC Metz, will see the Verts wearing the new kit in front of their supporters at Geoffroy‑Guichard stadium. The game will be followed by a special ceremony to commemorate the 70th anniversary of the first title, with a replica trophy presented to former captain Michel Platini, who will attend as a guest of honour.